Check Out Our Sales Coaching Programs

Unleash The Power of Coaching™

Sales Pro Trak 3.0™

13 – Module Master Certification Course

Our primary objective is to equip your sales team with real and practical skills that dramatically grows sales and can be replicated over and over. Our programs become your programs.  We focus on 3 critical areas; emotional intelligence, sales process and basic sales skills.  Let us help you find, win, and keep the very best customers.

Emotional Intelligence for Sales Professionals™

8 – Module Program

A recent study of emotional intelligence, alongside 33 other important workplace skills, found that emotional intelligence is the single strongest predictor of workplace performance, explaining a full 58% of success in all types of jobs. Furthermore, similar studies have found that 90% of top performers are also high in emotional intelligence.

Developing HP Sales Leaders™

8 – 12 Module Program 

Most companies today, whether large or small, struggle with the common dilemma of how to make their organization more productive. People are your #1 competitive advantage.  Investing in their development instills high-performance behaviors that create strong highly competitive leaders who move the company forward.

The Power of Trust for Sales Professionals™

8 – Module Program

We believe most successful organizations are those that know how to create a climate of trust and goodwill among their employees and customers. The training comes alive as you participate in experiential exercises and role-playing helping you internalize the principles and skills of high achievers.

G. Bruce Riggs, MBA

  • Former North American Sales Manager (Fortune 100 Medical Devices)
  • 3 x Salesman of the Year
  • Voted MVP in 2006
  • 60,000 hrs experience in the field

Welcome to The Sales Coaching Group™

What We Need is a Little Trust

What we need today is a little trust.  Ok - we need a lot more trust.  The world seems to be upside down...  People seem to be fighting and bickering at all levels.  Can we learn to trust one another again?  Absolutely - but we must decide to...

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What Drives Your Performance?

Have you experienced significant changes in your relationships, businesses, and opportunities recently?  I am reminded that there are two types of people.   Those who fear walking through a new “door” or those who see new “doors” as challenges.  Some see change as chaos and some see change as opportunities to grow.

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Discover and Advance your Talent with TTI TRIMETRIX® HD

“Ten months after applying TriMetrix HD, we were able to eliminate turnovers completely in a market with historical rates of 50%.”

About Bruce

Bruce Riggs serves as the president and Practice Leader for  The Sales Coaching Group™ and PerformOne Training™.  Bruce is a trained  sales & marketing executive with 3 decades and 60,000 hours of real-world experience serving start-ups and Fortune 100 companies.  He formerly served as a North American Sales Director.  He Now works with executive level leaders and sales professionals providing training, coaching, and outsourced executive sales leadership.  (VP of Sales)

Bruce completed post-academic work in Management Leadership Research at the renowned Tepper School of Business.  (Carnegie Mellon University) and completed an MBA in 1996.

Bruce’s innovative views has earned him invitations to speak with an array of leaders including corporate, entrepreneurs, military and government organizations. Bruce’s executive coaching experience is well documented.

Bruce has published 7 books including the popular series, I Didn’t Sign Up … (4 books), Coaching the Super 5%, and Mediocrity the Monster Within published in 2017.


“It is clear that Bruce is unique.  He doesn’t read about how to do it – he has done it! He helped us train our new sales leaders and staff.  His coaching produced lasting results… “– G. Posdal, CEO

“Bruce Riggs has been my friend, mentor and business colleague for over 11 yrs.  I respect him for his positive approach to leadership and his collaboration with his team to find win-win solutions within the financial objectives of the company. Bruce showed me the power of being disciplined…” – J. Heimsoth, Director

I was thinking about you recently, how you helped pull us out of the problems we had and taught us a system.  I’m very grateful for your help and won’t forget what you did.  Many blessings to you and your family.   -P Pixley, President & CEO

“Some people just get “it”, and can communicate the “it” to others; Bruce is one of those people who have the ability, knowledge, skills and experience to make a difference. Bruce is a great sales coach and inspiring sales trainer. From the time I worked with Bruce, he added significant value and has given me a much better understanding of what marketing & sales are all about. I would not hesitate in recommending Bruce to any organization that wants to increase their sales. Whether you want your sales team motivated or trained engaging, Bruce will achieve a difference in their performance. I have been in marketing, sales and sales management for over 30 years and it is rare that I have met or worked with a speaker of his quality. I would recommend him to any sales organization looking to make a difference.”   -I Alvarez

Our agency has had a great relationship with Bruce for several years. I am pleased to say he is considered ‘one of the team’. His understanding and unique perspectives on sales management, client intimacy, and leadership development have added to the value of our organization. Bruce is an absolute pleasure to work with and always strives to increase our effectiveness. If your team desires revenue growth, accountability, and a defined sales strategy… Bruce is your guy!  – M Kochner CEO

“Bruce is an effective coach and teacher.  He helped me increase my customer base by 100%!  and increase my revenue by 300%!  He’s a motivational leader who believes in accountability and process.    I highly recommend Bruce Riggs!” – Jared Joseph  Canfield & Joseph, Tulsa, OK

“After months of weekly training with our team, we realized in a powerful way the value of on going sales coaching. Bruce is a master at communication both verbally and in writing.” – T. Jones, CEO

“Bruce’s years of experience working with all various sizes of companies give him such credibility. His presentations are packed with useful information that businesses could walk away and immediately apply to their business.” – S. Wilt, CEO

Every time I have my reps do a role play, it makes me think back to you making us do “grinders”. I hated it at the time, but I was a better rep for it. You were a definite cog in the wheel of me becoming a sales manager!  Thank you- Amanda

I hope all of the mentors that are giving of their time and knowledge are as valuable as Mr. Riggs showed himself to be this morning. It is obvious he has the ability to impact an organization at any stage and I feel very privileged to have had the opportunity to pull from that wealth. –C McKittrick II FOUNDER I CEO

Bruce is a dynamic person, who brings expertise, knowledge, and passion to his clients and audiences as he coaches and speaks. I have heard Bruce speak a multitude of times, and I never get tired of hearing him. He has a proven track record of excellence and improvement, and I highly recommend him to my clients and business connections often. Whether it is sales, leadership, or career advice, Bruce has a gentle way of being firm and communicating what someone needs to hear in a way they will be receptive to hearing it.  – J. Cook, CEO

“Bruce helped us grow our prospective customer base by nearly 200%. His business development processes and coaching is the best thing we have implemented at our business….He might have saved our company. – Derick CEO

Available Books

Books created through Gladius Enterprises Publishing.   If you’re interested in writing or learning how to publish a book on your terms – give me a call.   All of Bruce’s books are available at Amazon and Create Space e-commerce website.   (Coaching Program Available)  These are Bruce’s top sellers…

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